Everyone loves meat because it’s so delicious, not because of where it comes from. Luckily, we live in a time in history when it’s possible to skip the animal and produce everyone’s favorite food from something way better: you guessed it…plants!
*Compared to animal meat
This breakthrough couldn’t have come at a better time
You probably already know about the effects animal agriculture has had on the environment for decades. Back in 2011, those effects were the urgent call to action that led us to start Impossible Foods.
Answering the planet’s most pressing crisis
We gave ourselves an impossible mission (pun intended): to make tasty products packed with nutrients that are better for the planet and for animals. The rest is history. Kidding, check out our timeline.
Trailblazing the delicious, more sustainable food scene since 2011
Today, our mission to make meaty meat from plants is an incredibly successful reality. Did we mention that 4 out of 5 people who try Impossible Burgers like them?¹ Scroll to find out how we got here.
Instead of panicking, our founder set out on the mission to make delicious, mouthwateringly juicy meat a better way for the planet: from plants. And that is exactly what happened.
In 2011, Pat Brown realized something: people love eating meat, but how it’s made is a big problem.
The Burger That Launched a Movement
2016
We launched the Impossible Burger at Momofuku in NYC. Pretty soon after, we gained recognition and partnered with influential chefs and national restaurants eager to join the mission.
We launched our first product: The Impossible Burger (maybe you’ve heard of it).
Then we hatched Impossible Chicken Made From Plants
2021
And in 2021, it worked. A whopping 81% of consumers say Impossible Nuggets taste as good or better than animal-based chicken nuggets.¹
We didn’t just set out to make a chicken substitute, we made it better.
But we were hungry for more change
2023
In 2023, our dream of having a hot dog without all the bad bits became reality. We launched in NYC in a hot dog cart, and it’s only picked up steam since.
We launched our most ambitious product yet: the Impossible Hot Dog
Our
We're always looking for new ways to make nutrient-packed, savory products made from plants that are better for the planet.
We strive to make delicious food from plants that’s nutrient-packed, better for the planet, and way better for animals.
Rounded average based on combined Aug 2021 & Dec 2021 in-home use tests with 259 meat-eating consumers.
For example, 99% of the soy is American-sourced in our Impossible Ground Beef, Burger Patties, Beef Lite, Indulgent Beef, Sausage Patties, Sausage Links, and Ground Sausage US retail products as of April 2024.
Diets low in saturated fat and cholesterol, and as low as possible in trans fat, may reduce the risk of heart disease.
See nutrition panel for fat and sodium content.
Based on a Nov 2011 study by the International Livestock Research Institute.
Really Delicious Food With Real Impact
LessWater
LessLand
LessGHG emissions
*Compared to meat from animals
Measure your impactAYou Can With
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