Having Impossible on the menu lifts health conscious brand perception 4x and innovative brand perception 2x among our restaurant partners. 63% of Impossible trialists would be more likely to visit the restaurant if they offered Impossible products.²
¹Based on Circana Supply Track L3M Ending June 2024, and Impossible tracked large chains. ²Plant-Based Market State of the Industry Jan 2021.
What They
90% of Impossible consumers eat meat.¹
of Impossible™ trialists are willing to switch restaurant brands based on the plant-based meat they serve.²
Would be more likely to visit the restaurant again if they had Impossible products.³
Creating Limitless Menu Items is Easy
Chefs love Impossible products because they perform like animal-derived meat in a variety of dishes, from burgers to tacos, breakfast sandwiches, pizza, and more! Everyone wins.
Meet Our Meat From Plants
Discover our portfolio of plant-based meat. Learn about our nutritionals, how to cook our products, how they're better for the planet and how you can drive participation with Impossible on menu!
Beef Made From Plants
Chicken Made From Plants
Sausage Made From Plants
Meatballs Made From Plants
Hot Dog Made From Plants
Pork Made From Plants
Impossible products incredible
Taste is what we do best. 90% of Impossible consumers eat meat¹ and 70% of people say that our beef tastes as good or better than ground beef from cows.⁴
Sep 2023 Impossible Foods Brand Tracker.
Nov 2021 - Feb 2022 Impossible x MFour “In the Wild FS” Consumer Survey, n=859 (Gen), n=323 (Triers).
Drivers and Barriers to Trial, FoodService, MFour, June 2020.
Aug & Dec 2021 in-home use tests with 259 US consumers.
IRI Total US MULO YTD End 3.17.24 and Circana/SupplyTrack®, 3M end Feb ‘24. Meat Analogues <250 units, velocities.
2023 Mintel Sustainability in Food and Drink Report.
Let's Chat In Person
Find us and get a taste of upcoming events
CREATE: The Event for Emerging Restaurateurs
MarketVision Fall
If you’re cooking with Impossible Meat from Plants ...
Compared to meat from animals
In one year, yourUsage will reduce bygallons
Which is the equivalent ofOlympic sized
* Footprint calculations are based on a yearly timeframe and assume 1:1 displacement of the production of meat from animals by the consumption of plant-based meat and do not account for other potential uses of water and land resources. Individual purchases of Impossible products may vary in impact.
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