Mouthwatering Beef From Plants
Consumers are flexing into new proteins and they want plant-based dishes on menu! Impossible Beef is the #1 best-selling plant-based beef in the US.¹
What They
of Impossible Foods beef triers visited the restaurant specifically to order Impossible.²
70% of consumers say that Impossible Beef tastes as good as or better than ground beef from from cows.³
Guests reported taste satisfaction with Impossible Beef after trying it in large chain restaurants.⁴
Why Impossible™ Beef Belongs on Your Menu
Higher Sales
Adding Impossible to your menu drives sales: our plant-based Beef is #1 in velocities, selling up to 1.25x faster than the #2 plant-based beef in select channels.⁵
Wins on Taste
70% of beef eaters said Impossible Beef tastes as good as or better than the animal equivalent.³
Easy to Add to Your Menu
Anything you make with ground beef from cows, you can make with Impossible Beef from plants. Plus, Impossible Beef yields up to 35% more meat than ground beef, so you get more bang for your buck.⁶
IRI Total US MULO YTD End 4.21.24
MFour In The Wild Report 2022, n=350 IF Beef Triers at chain restaurants.
Aug & Dec 2021 in-home use tests with 259 US consumers.
Impossible In the Wild n=287 Triers on Recent Visit 2022.
IRI Total US MULO YTD End 3.17.24 and Circana/SupplyTrack®, 3M end Feb ‘24. Meat Analogues <250 units, velocities.
Based on internal testing, Impossible Beef Made From Plants loses approximately 12% of its pre-cooked weight after cooking, whereas 80/20 cow beef loses approximately 35% of its pre-cooked weight after cooking.
If you’re cooking with Impossible Meat from Plants ...
Compared to meat from animals
In one year, yourUsage will reduce bygallons
Which is the equivalent ofdays
* Footprint calculations are based on a yearly timeframe and assume 1:1 displacement of the production of meat from animals by the consumption of plant-based meat and do not account for other potential uses of water and land resources. Individual purchases of Impossible products may vary in impact.
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