Delicious Pork From Plants
Hailed as 'scary-similar to the real thing' and winner of Time Magazine's Best Inventions of 2020,¹ Impossible Pork has all the the juicy, tender taste and texture you crave without the pig.
What They
Up to 31% more yield compared to animal ground pork.²
Impossible Pork was preferred 54% to 46% in a head to head comparison over ground pork from pigs.³
Less saturated fat than ground pork from pigs.⁴
Why Impossible™ Pork Belongs on Your Menu
Higher Sales
Impossible is the partner to drive traffic and same-store sales. Impossible Foods buyers visit foodservice locations 13% more frequently⁵ and spend 27% more⁶ than other buyers.
Wins on Taste
Impossible Pork has the tender texture and delicious flavor your customers will love. It was even preferred 54% to 46% in a head to head comparison over ground pork from pigs.³
Easy to Add to Your Menu
Impossible Pork is a 1:1 substitute for animal ground pork. It's easy to cook with, makes dishes taste amazing and has up to 31% more yield than animal ground pork.²
Add to your menu
If you’re cooking with Impossible Meat from Plants ...
Compared to meat from animals
In one year, yourUsage will reduce bygallons
Which is the equivalent ofOlympic sized
* Footprint calculations are based on a yearly timeframe and assume 1:1 displacement of the production of meat from animals by the consumption of plant-based meat and do not account for other potential uses of water and land resources. Individual purchases of Impossible products may vary in impact.
The Best Inventions of 2020. A Sustainable Substitute: Impossible Pork; Time Magazine; Nov.19, 2020.
Depending on method of cooking, Impossible Pork yielded 6.5% - 31% more cooked product than ground pork from pigs cooked at the same temperature.
In a blind taste test of 205 consumers in Hong Kong, Impossible Pork Meat From Plants was preferred 54% to 46% over ground pork from pigs, scoring higher on all attributes tested, including overall liking, appearance liking, flavor liking, texture liking, and purchase intent.
Saturated fat per 113g serving: USDA 70/30 animal ground pork 11g; Impossible Pork 7g.
Technomic Ignite Consumer Survey FY2023 in limited service large chains where Impossible is menued n=5600 guests, n=216 IF buyers.
Spend is based on stated data from FY2023 Technomic consumer surveys.
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